Did you know that the creator of Yahoo! had a business card design that was vertical?
Business cards are a great way to forge lasting connections with people no matter where you encounter them. However, a poor business card design can give a bad impression and might even spoil the potential connection.
Are you wondering how you can present yourself in the best light? Keep reading to learn about seven business card design ideas for a professional look that others will admire.
1. Include a QR Code
When it comes to business card designs, you should include a QR code that people can scan and get to your main website, your social media account, or anything else that’s relevant to your brand.
You can make the QR code the primary focus on one side of your card, or you can seamlessly incorporate it into the whole design. Either way, people know the drill when they see a code.
And nowadays, phones have a built-in QR code scanner. This feature makes things even easier because they don’t need to go out of their way to download an app.
In general, having a QR code demonstrates to others that you’re in tune with modern technology.
2. Consider Going Translucent
If you’re still wondering how to design a business card, look no further than the current colorized yet translucent cards trend. More and more people are giving out cards made from transparent material you can see through. To achieve a transparent look, papers of different shades are combined to add color and dimension.
The transparent appearance gives the effect of something that’s almost holographic. If you’re running a law firm or something else in which transparency is essential, then your business card could have a double meaning that people will appreciate. It also allows you to highlight the colors of your brand.
3. Emphasize Your Logo
Out of all the business card design elements out there, your logo is one of the most important. Instead of making your business card too intricate, it can be a breath of fresh air for people to see a design style that features a sleek logo with a simple background shade.
That doesn’t mean you have to make your logo a single color. It just means that having an intricate, complex design is not always the most effective way to represent your brand identity.
Are you just starting your business and don’t have a logo yet? Since this business card element is so essential, it’s a good idea to decide on your logo as soon as possible. You could even use an online logo maker to expedite the process without paying for a graphic designer.
4. Think About the Shape
These days, professional business cards can come in all shapes and sizes. While there’s such a thing as a business card that’s too large or even too small, the rule of thumb is that it should be easily readable and can fit in a regular wallet.
You can get as creative as you want with custom business cards or just stick with the classic rectangle. If you’d like to stand out from the crowd but not go too crazy, getting rounded corners on your business cards is one option.
If you’d like to go further, you should consider a design that highlights your service or niche. For instance, a shoe producer could shape their business card design as the outline of a shoe. A publisher could elongate their business card and label it as a bookmark.
Simply put, the possibilities are almost endless and there are a wealth of resources available for design inspiration.
5. Full-card Imagery
Instead of having a small photo on the business card, you could use a photo as a background that takes up the entire space of the card. The larger the photo, the more details the holder can make out.
An image can also make your logo and text stand out. Keep readability in mind because it can be easy for a white or black font to disappear depending on the photo’s primary colors.
Aside from the colors, you should be mindful of the font as well. Some fonts are easier to see against the background than others. For instance, a bold font with capital letters is easier to read over top of a photo than something on the thinner side of the spectrum.
6. Minimalism – Less Can Be More
Instead of full-card imagery, you could take the opposite approach and go with something more in line with minimalism.
The concept of minimalism is all about using the least amount of words and imagery possible. Nothing should be on the card if it doesn’t need to be there.
That’s not to say that complex designs aren’t effective. Instead, minimalism gives an appearance that’s sleek and clean.
Minimalist designs are an excellent option for various businesses such as law firms and others that don’t need flashy, eye-catching designs to represent their brands.
7. Emphasize the Contact Information
Aside from your company’s logo, the most critical element of a business card is the contact information. Without it, the card isn’t very useful.
Most people include their phone numbers, but it’s a good idea to include your social media tags and usernames as well.
These days, many people prefer connecting on social media compared to other things like a phone call or email.
By emphasizing your contact info, you can give your potential connection numerous options to contact you. This increases your chances of hearing back because they can reach you through their preferred medium.
Ready Put These Business Card Design Ideas Into Action?
Now that you’ve learned seven business card design ideas for a professional look, you can be sure you make the absolute best first impression.
At Goin’ Postal, we are happy to offer our customers some great business card ideas and printing. While you’re at one of our stores in Douglas County, Oregon, why not ship some packages and make some copies too? We do have a wide range of convenient services, afterall.
Feel free to reach out to us if you have any questions!